Top Web Services
- SEO Optimization
- Speed Optimization
- Content Management System
- Social Media Integration
Platform
- WordPress
- Google Analytics
- Mailchimp
- Figma
Project Overview
In early 2021, I partnered with a local Irishdoodle breeder to create a website from scratch, guiding her through hosting, domain setup, and designing a modern, clean, and friendly WordPress site.
The project was a great success, with the new website significantly increasing inquiries and waitlist requests for her puppies.
Munster Irishdoodles remains one of my favorite projects, thanks to the collaboration and the joy of helping a small business thrive.
Created a WordPress site from scratch, helping the business owner every step of the way
In early 2021, I began working with a local Irishdoodle breeder to create a site from scratch. I helped her set up hosting, domain, and built a modern, clean, and friendly WordPress site to boost her business. WordPress, as usual, was very buggy. The theme came with many formatting errors I couldn't fix in the WordPress settings alone. After adding her content, I wrote several hundred lines of CSS to fix these formatting bugs, enhance user experience, and update animations to appear cleaner.
Today I specialize in static, non-dynamic websites (i.e. not Wordpress, Wix, etc), I currently use free, open-source tools that achieve the same functionality as a website builder, but your website is built to completely static files. You don't need to host a backend anywhere (which can be expensive), and your website is much faster than Wordpress websites.
Munster Irishdoodles has easily been one of my favourite projects, and I had a fantastic time working with Bess. Bess raises amazing puppies, and I was happy to learn that her new website immediately skyrocketed the number of emails and waitlist requests she received!
Note: As of 2024, munsteririshdoodles.ca is no longer active.
Design Process
For Munster Irishdoodles, the client and I both agreed on one word that should describe the website: friendly. Certain web design elicit certain emotions, and this shapes customer's overall view and attitudes towards your business. As the client (and her puppies) are incredibly friendly, a friendly design seemed appropriate!
I began by creating mockups to ensure the design perfectly aligned with the client’s vision. As the client was interested in a WordPress website, some mockups were done using WordPress' drag-and-drop editor. These mockups included layouts for the homepage, dog profiles, and contact forms, giving the client a clear picture of the final site before development began. The client reviewed the mockups and was extremely excited to see her website come alive. Once approved, and once she provided me with the final text content for her website, I transitioned into building the site, prioritizing responsiveness and visual appeal to highlight the charm of Irish Doodles and a welcoming .
Project Success
Transforming ideas into real results with custom web development
The Launch
To ensure a smooth launch, I set up hosting optimized for WordPress using Siteground, a mid-range hosting service, which provides Wordpress-specific optimizations for speed and caching efficiency. This improved page load times and enhanced the user experience, particularly for visitors using mobile devices. Even with WordPress, I was impressed by the speeds I achieved without needing extensive modifications to the theme.
After the launch, the client shared their new website on Facebook and Instagram, which immediately boosted engagement. Waitlist signups increased immediately, and potential customers began reaching out with inquiries, turning the site into a valuable hub for their growing business.
The Impact
The new website positioned Munster Irishdoodles as a trusted name in dog breeding, attracting customers who valued professionalism and transparency. The clean and accessible design, and the website content (such as dog profiles), ensured potential buyers had all the information they needed to make confident decisions. Additionally, by sharing updates and stories about their dogs through the site, the business created a loyal and engaged community of doodle enthusiasts.
Building Better Websites
Every website we build starts with a deep understanding of your business goals. We don't just create designs - we develop strategic solutions that drive real results. From careful performance optimization to thoughtful user experience decisions, every detail is crafted to help your business succeed online.
We believe in complete transparency throughout the development process. You'll never encounter hidden fees or unexpected maintenance costs. Our static site approach means your website remains fast, secure, and reliable without requiring constant updates or expensive hosting. Once your site is live, you maintain full control without ongoing dependencies.
Our commitment to quality means we don't consider a project complete until every performance metric exceeds industry standards. Each site undergoes rigorous testing for speed, security, and search engine optimization. We track Core Web Vitals, ensure mobile responsiveness, and optimize every image, script, and style - because we know these technical details directly impact your business success.
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Your website should work as hard as you do. Let's build something that drives real business growth.
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