Static Websites and Static Site Generators: Advantages and Considerations

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In the world of web development, both static websites and static site generators (SSGs) have gained significant popularity in recent years. Static websites are built using plain HTML, CSS, and JavaScript, while static site generators offer a dynamic approach to building websites that compile into optimized static code.

In this article, we will explore the advantages and benefits of both static websites and static site generators and why they have become preferred choices for many businesses and individuals. We will also discuss important considerations that come with static sites.

Speed and Performance

Both static websites and static site generators provide exceptional speed and performance. With pre-rendered files served directly to the user’s browser, there is no need for server-side processing or database queries. This results in faster load times and a smoother user experience. Visitors can access content almost instantly, reducing bounce rates and improving engagement.


Both static websites and static site generators offer enhanced security compared to dynamic websites. By eliminating server-side processing and databases, the attack surface for potential vulnerabilities is significantly reduced. SQL injection and cross-site scripting threats are eliminated, making static sites much more secure.


Establishing an online presence can be done cheaply with static websites or static site generators. With no need for complex content management systems (CMS) or dynamic scripting languages, development and hosting costs are almost always lower. They can be hosted on various inexpensive or free platforms, minimizing website operational expenses.

Reliability and Scalability

Both static websites and static site generators offer reliability and scalability benefits. With no reliance on server-side processing, the risk of server crashes or downtime because of high traffic loads is minimal. This ensures consistent availability of content to visitors. Furthermore, they can easily handle high volumes of traffic without sacrificing performance, as they can easily be added to a content delivery network (CDN) like Cloudflare or Cloudfront to ensure near 100% uptime.

Simplicity and Ease of Maintenance

Both static websites and static site generators are known for their simplicity and ease of maintenance. With no server-side dependencies or complex CMS systems, the development process is clear cut. Updates and modifications can be made directly to the HTML, CSS, and JavaScript files, eliminating the need for a content management interface. The simplicity of these approaches also facilitates version control and collaboration, as changes can be easily tracked and shared using version control systems like Git.

Are there downsides to static websites?

We love static websites for one simple reason: It’s our goal to build our clients a website they love, and that benefits their business by increasing customer engagement.

Static websites bring enormous benefits in all of the key areas: speed, security, SEO, etc. But like anything, there’s never a one-size-fits-all solution. There are a few considerations when choosing a static website, and for some use-cases, you may want to opt for a static website.

Static websites are ideal for content that doesn’t require frequent updates or on-the-fly dynamic functionality. If your website needs real-time data updates, user-generated content, or interactive features like user login systems or e-commerce capabilities, a static site may not be the best choice. While implementing dynamic behaviour without server-side operations is possible, but it may be too complicated for your needs.

Static sites still require a certain level of HTML, CSS, and JavaScript knowledge. And with static site generators, developers must understand the intricacies of the framework in order to change the website. You don’t need a deep understanding of these to design a website using Wordpress, Wix, or any other site builder, so some may opt for a simpler technology that is easier to learn.

Lastly, consider your long-term scalability and content management needs. If you anticipate frequent content updates or foresee the need for a more robust content management system (CMS) in the future, using a site builder may cause you less headache. It might be worth exploring headless CMS solutions that can integrate with your static site. This allows you to enjoy the benefits of static sites while still having the flexibility to manage and update content easily. Since static sites generators must rebuild the site when content changes, frequent content updates (e.g. 5-10+ per day) may be disruptive and will require the site maintainer to monitor the build pipeline for any errors that may arise. Using a website builder simplifies this, since almost all of the heavy lifting is already set up for you.

Final Thoughts

Static websites and static site generators offer simplicity, speed, security, and cost-effectiveness. Faster loading, improved security, and cost savings make this an effective way to present content to online audiences. Whether you choose a static or dynamic website depends on your specific requirements and your business needs. Evaluate your needs and speak to a web development expert to ensure that your website caters to your specific needs.